Spotify has launched a extra slimmed-down model of its streaming music app in India, solely months after its public debut within the nation. The Android-only app, Spotify Lite is just 11 MB in dimension in contrast with 30 MB for the primary app — a change that’s frequent to apps focusing on rising markets the place bandwidth and cupboard space are considerations.
The corporate had already examined Spotify Lite in different areas, together with Indonesia, Philippines, Malaysia, Mexico, Brazil, and others. The app has an analogous look as the primary app, and affords the identical key options by way of having the ability to play music on demand, uncover new music you may like, and save songs for offline listening. Nonetheless, it additionally permits you to maintain observe of your cell information by displaying you ways a lot you’ve consumed throughout the month, and set a month-to-month restrict for Spotify Lite’s use of that information.
The app can be utilized instead or alongside the primary Spotify app, relying on the customers’ wants.
The primary model of Spotify Lite launched in Brazil in June 2018, so it’s nonetheless a comparatively new app. At the moment, the app is publicly out there in 22 nations together with, now India. It has round 2.1 million installs, based on information from Sensor Tower. India has solely produced a number of thousand downloads for Spotify Lite to this point, because it’s simply gone reside.
That mentioned, India can be a key marketplace for Spotify Lite going ahead, given the heated competitors for streaming music providers in a area the place tens of millions of web customers are coming on-line for the primary time. Already, Apple, Amazon, and Google are working their very own music providers in India, the place they face competitors from native gamers Gaana, JioSaavn, and others. Catering to the distinctive wants of the Indian market’s consumer base will assist Spotify higher compete with these rivals.
“Lite” apps at the moment are a standard approach to attain Indian customers. Google affords a handful of light-weight “Go”-branded apps, like Google Go, Gmail Go, Information Go, YouTube Go, Google Maps Go and Google Assistant Go within the nation. There’s additionally Fb Lite, Instagram Lite, Messenger Lite, Twitter Lite, Uber Lite, TikTok Lite, and, as of final week, Tinder Lite, too.
The information of Spotify Lite’s Indian launch was first reported by a newswire report featured on information web site The Information Minute. The report quoted Amarjit Batra, Managing Director for Spotify India, as saying the Lite app was an enormous step in the direction of higher localization of Spotify’s service because it “allows customers to play tens of millions of songs free of charge, takes up much less house on telephones, and saves information when used on the go.”
Reached for remark, Spotify confirmed the launch to TechCrunch, however referred to it as a check and famous its “beta” labeling.
“At Spotify, we routinely conduct a variety of checks, together with the Spotify Lite Beta, in an effort to enhance our consumer expertise,” a Spotify spokesperson mentioned. “A few of these checks find yourself paving the trail for our broader consumer expertise and others serve solely as an essential studying. We aren’t going to touch upon particular checks at the moment,” they added.